Paradigm Shift Monthly Audio #20
Paradigm Shift is a monthly audio program that Dr. Steve Hoffman provides for his coaching clients. Each month he delivers information to help you achieve success in three areas; Personal development, Practice growth, and Business management.
This audio covers these topics and more:
-
WWSD (What would Steve Do?)
- “I don’t believe in chiropractic” How to handle the objection “I just don’t believe in chiropractic… Steve shows you how to help a person realize that is not a matter of whether they “believe” or not, but it’s a matter of whether they are actually thinking. He uses Socratic questioning to help someone realize how silly their argument is.
“I had a bad experience with chiropractic” How to handle the person who presents the objection “I had a bad experience with chiropractic”… It is ridiculous to base an opinion of an entire profession on one bad experience, so that calls for a ridiculous approach to confront this objection. You’ll enjoy listening to how Steve would handle this objection.
What do you do with a patient who seems to “get it’ and yet doesn’t bring in their family for care?
Should the doctor continue trying to convince their patient of the need? What would Steve do in this situation and what are the important things to consider in handling this problem? What are some questions you could ask the patient that would help?
The 100th Monkey
The famous 100th Monkey story… Each new idea should reach a threshold where what started as a single experience changes the collective consciousness of a species. The Dick Gregory story. Why the “100th Monkey” has come and gone and still the world’s consciousness about chiropractic has not changed. Steve discusses how we can bring about a change in the world’s thinking.
What is more important: the adjustment or patient education?
Steve makes a case for patient education. Where did the ideal of a Health Care class come from? What makes more sense… doing the Report of Findings first or doing the Health Care class first?
The Picasso Story
How many times do chiropractors struggle with their fees? How much time or how many “extra services” are you performing just to justify your fee? Steve uses the Picasso story to explain why chiropractors would be better served when it comes to fees to think like Picasso.
Take a Look at your own chiropractic care!
Steve explores the contradictions that can creep into a chiropractor’s life. Are chiropractors really getting the finest care? What about the care that they provide for their own family or their staff? You may be talking the talk… are you truly walking the walk?
- “I don’t believe in chiropractic” How to handle the objection “I just don’t believe in chiropractic… Steve shows you how to help a person realize that is not a matter of whether they “believe” or not, but it’s a matter of whether they are actually thinking. He uses Socratic questioning to help someone realize how silly their argument is.