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Dr. Greg Anderson's
The Ultimate Screening Event:
Organizing Corporate/Community Health Fairs
$99.00
You’ve probably been told by someone that “Chiropractic Screenings are Dead”. I’m here to tell you that not only are they far from “dead” but they are, in fact, one of the most productive new patient marketing strategies that you can employ in these difficult economic times. In this audio program you will learn:
• How to create your own “killer” events
• How to ensure a great return on investment for your screenings
• What to say to people to get them to be screened
• How to use “Pattern Interruption” to keep the conversation going
• What a great screening booth looks like to attract potential new patients
• How to screen huge numbers of people in a very short period of time
• How to do “bunch” or “group” screenings at large events to speed up flow
• Duties of the Runners, the Screener and the Closer
• Training dialogue scripting for each screen team member
• Whether to charge for office examinations or give them away for free
• What screening technology works best for new patient understanding
• Teach your Closer how to sign up people for examinations who are not even at your event
• How to ensure that the people who sign up for examinations actually show up at the office
• How to get paid to do a chiropractic screening
• How to do screenings only once or twice a year and never have to stand in front of Wal-Mart again
• Why you want to organize your own health & wellness fairs
• How to choose vendors
• Sample venue and vendor contracts
• How to set up your event for best traffic flow and exposure
• And a lot more…
The Product Includes: Digital download of a 1-hour audio program broken into smaller mp3s plus resource materials.